The article reports on the intention of Coca-Cola GB to drop its Diet Coke hunk advertisment after it revived the icon for its Diet Coke break activity in Great Britain. The company is planning its strategy for the brand to align its positioning with the U.S., where Diet Coke is associated with entertainment and style. It is noted that the current campaign is a re-run of Create Your Own Diet Coke Break TV Advertisement.
Referencias: Bokale, J. (2008, January 16). Coca-Cola to ditch Diet Coke 'hunk' positioning. (cover story). Marketing (00253650), Retrieved October 17, 2008, from Business Source Premier database.
No hay comentarios:
Publicar un comentario