COMPANY SPOTLIGHT: THE COCA-COLA COMPANY

The article profiles Coca-Cola Co., a leader in the beverage industry. The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world, many of which are tailored to specific local tastes. It is active in over 200 countries. The company sells over six million beverages every day. The company groups its products into four business divisions: Refreshment, Rejuvenation, Health & Nutrition, and Replenishment, each of which is distributed in North America, Africa, Asia, Europe/Eurasia and Middle East, and Latin America. For the fiscal year ended December 2003, Coca-Cola achieved revenues that totaled $21,044 million, an increase of 7.6% against 2002 revenues that were $19,564 million.

Referencias: Company Spotlight: The Coca-Cola Company. (2005, August). MarketWatch: Drinks, Retrieved October 17, 2008, from Business Source Premier database.